{"id":406573,"date":"2024-07-11T20:30:00","date_gmt":"2024-07-11T18:30:00","guid":{"rendered":"https:\/\/www.nbamaniacs.com\/de\/nachrichten\/jaylen-brown-erklaert-nike-den-kampf\/"},"modified":"2024-07-11T20:30:00","modified_gmt":"2024-07-11T18:30:00","slug":"jaylen-brown-erklaert-nike-den-kampf","status":"publish","type":"post","link":"https:\/\/www.nbamaniacs.com\/de\/nachrichten\/jaylen-brown-erklaert-nike-den-kampf\/","title":{"rendered":"Jaylen Brown erkl\u00e4rt Nike den Kampf"},"content":{"rendered":"<p>Jaylen Brown hates being overlooked. That was clear right after he was left off this season\u2019s All-NBA teams: the Boston Celtics forward stepped on the gas and scooped up the Conference Finals MVP and the NBA Finals MVP. So when Team USA passed him over to replace Kawhi Leonard, the forward did not stay silent.<\/p>\n<p>When word got out that Derrick White would take over for the Los Angeles Clippers star, Brown used emojis to show his sarcastic frustration. But it didn\u2019t take long for him to get direct and, tagging Nike, question if that\u2019s really how things are done:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/Nike?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@nike<\/a> this what we doing ?<\/p>\n<p>&mdash; Jaylen Brown (@FCHWPO) <a href=\"https:\/\/twitter.com\/FCHWPO\/status\/1811149549827936563?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">July 10, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Nike is one of the main sponsors of the U.S. basketball team and has stirred controversy before over its treatment of athletes with other endorsements. For example, <a href=\"https:\/\/x.com\/CafeDeRick\/status\/1811398026847478238\" target=\"_blank\" rel=\"nofollow\">covering Dwight Howard\u2019s Adidas shoes<\/a> in 2008 with Mike Krzyzewski\u2019s foot.<\/p>\n<h2 class=\"wp-block-heading\">A long-running dispute<\/h2>\n<p>Brown\u2019s issues go back a while. The forward has no contract with the major footwear and apparel sponsors because he says they don\u2019t give him the freedom he wants. He\u2019s usually seen in Nike sneakers but covers the swoosh. Beyond any creative aesthetic, Brown wants to steer clear of the ideological baggage that comes with signing a brand deal. A couple of years ago, when Nike dropped Kyrie Irving over off-court controversies tied to antisemitism, the Celtics star reacted, \u201cSince when did Nike care about ethics?\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Since when did Nike care about ethics? <a href=\"https:\/\/t.co\/f8t2eY994v\" target=\"_blank\" rel=\"nofollow\">https:\/\/t.co\/f8t2eY994v<\/a><\/p>\n<p>&mdash; Jaylen Brown (@FCHWPO) <a href=\"https:\/\/twitter.com\/FCHWPO\/status\/1590809442656088064?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">November 10, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>Brown suspects that stances like these may have cost him a spot on Team USA. He was part of the squad in 2019 without incident, but not in 2021 (Tokyo Olympics) or 2023 (World Cup). He didn\u2019t stop there either: just today on his X feed, he made it clear he\u2019s not afraid of the brand\u2019s resources. Jaylen Brown may be unconventional, but he holds fast to his principles.<\/p>\n<p><em>(Cover photo by Maddie Malhotra\/Getty Images)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaylen Brown hates being overlooked. That was clear right after he was left off this season\u2019s All-NBA teams: the Boston Celtics forward stepped on the &#8230; <a title=\"Jaylen Brown erkl\u00e4rt Nike den Kampf\" class=\"read-more\" href=\"https:\/\/www.nbamaniacs.com\/de\/nachrichten\/jaylen-brown-erklaert-nike-den-kampf\/\" aria-label=\"Mehr Informationen \u00fcber Jaylen Brown erkl\u00e4rt Nike den Kampf\">Mehr lesen<\/a><\/p>\n","protected":false},"author":14497,"featured_media":406568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19,3080,893],"class_list":["post-406573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","tag-boston-celtics","tag-jaylen-brown","tag-team-usa","no-featured-image-padding","resize-featured-image"],"featured_image_src":"https:\/\/www.nbamaniacs.com\/de\/wp-content\/uploads\/2025\/06\/keine-spanische-schlagzeile-vorhanden-47.jpg","author_info":{"display_name":"Niko Jens Schwann","author_link":"https:\/\/www.nbamaniacs.com\/de\/autor\/niko-jens-schwann\/"},"_links":{"self":[{"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/posts\/406573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/users\/14497"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/comments?post=406573"}],"version-history":[{"count":0,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/posts\/406573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/media\/406568"}],"wp:attachment":[{"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/media?parent=406573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/categories?post=406573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nbamaniacs.com\/de\/wp-json\/wp\/v2\/tags?post=406573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}